White-label integration
Allianz offers its customers remote care under its own brand, on Telemedi's platform. I owned the white-label design process end to end. My job was to make the two separate systems feel like a single, seamless journey to the customer.
One product, an insurer's brand
Telemedi struck a white-label deal with Allianz: the insurer would offer medical care to its own customers, under its own brand, running on Telemedi's platform. Customers could use it for both online consultations and in-person visits. The appeal for Allianz was cost: handling the simpler cases (a quick consultation, a prescription, a referral) online is far cheaper than in person, while the in-office option stayed available for everything that needed it. It was a way to give people a real telemedicine benefit without building a telemedicine product of its own.
I was brought in before the deal was even signed, preparing the assets Telemedi's business team used to pitch the integration to Allianz. I owned the white-label design end to end. It was never a new product, but an integration one: make Telemedi feel like an Allianz service, and connect two separate systems (Allianz's portal and Telemedi's dashboard) into one continuous journey, all while reusing the core product and designing the bespoke add-ons.
Two brands, one journey
Because I designed both ends, I could carry the brand smoothly from the insurer's side into Telemedi's. Single sign-on removed the biggest technical hurdle, so the move from Allianz into Telemedi could feel like staying in one place.
Telemedi, wearing Allianz
I re-skinned the patient-facing product in Allianz's visual language and built the Allianz-specific pieces on top. The aim was to make it look close enough to the insurer's own brand that a customer crossing over never felt they'd left it. Underneath the branding, it was still Telemedi's proven platform doing the work.
Screens shown with placeholder demo data.
Onboarding in motion
To introduce Allianz's customers to the new service, I made short explainer videos, in the familiar Allianz look. I edited screencasts of purpose-built Figma prototypes, created light motion between the screens, and recorded my own voiceover. The explainers showed customers what the product was and how to use it.
Four deliberate calls
On top of the bridge, four decisions did the real work — about reuse, about selling it in, and about process.
One core, many brands
Re-skinned and extended the existing product instead of forking a second copy — one base to maintain, dressed for each partner.
There before the deal
Before a contract existed, I was already on it — building the branded mockups and clickable simulations Telemedi's business team took into the Allianz negotiations, so they could show the proposed flows and features, not just describe them.
Straight to hi-fi
I skipped wireframes deliberately: scope was tight and I was reusing known elements, so low-fi would have been ceremony. Knowing when to compress is the judgment.
Explained to customers
I closed out with explainer videos for Allianz customers — edited Figma-prototype screencasts, light motion, and my own recorded voiceover.
White-label isn't a second product. It's the craft of making two companies feel like one service to the customer, reusing a single core rather than building it twice.
I worked as the sole designer on the Allianz white-label, end to end — sitting between Telemedi's business side and its product. Because I designed both the Allianz-facing entry and the Telemedi-facing care, I could make the crossing between them feel like one place, not a handoff between two vendors.
The discipline was reuse: extend the core, never fork it. Single sign-on removed the biggest seam; a branded re-skin did the rest. This came later in my Telemedi run (2023–2024), the same platform pointed at a very different problem than the NFZ flow.
Allianz's remote care, on the white-label I designed
Two systems joined into one seamless journey, through single sign-on.
It went live and served Allianz's customers smoothly, day to day.
Design that helped win the deal, not just deliver it.