Growing with a startup
I was the startup's only designer, and it was never doing one thing at a time. As it launched the app, won over venues, cleared three accelerators and built a Kickstarter, I designed every front, learning whatever each new stage needed.
Built while it kept moving
Audiotrip was a platform for geolocated audio guides: one free app holding a marketplace of audio trips, each a set of map points that trigger recorded audio, photos and historical graphics. The idea was to replace the expensive dedicated devices museums buy and maintain, and put every trip in one well-made app.
The startup needed a complete brand built by one person, all of it at once. I was that pair of hands. I joined just after an early MVP existed, grew the real identity from it, then kept building as fast as the company moved. New fronts opened before I'd finished the last, every one mine.
The Audiotrip product brochure — turn the pages, or open it full screen.
One brand, every surface
Wherever the brand needed to show up, for venues from Warsaw to Bordeaux: posters for a museum wall, cards for a venue counter, a hand-drawn icon system behind the app, a map for the Kickstarter, a key visual for marketing. One light, welcoming style, built on hand-drawn illustration, held all of it together. Every piece here is the real, shipped work, nothing recreated.
Brand system
Mobile app
The Kickstarter campaign
Print & venues
Business
Motion, made with the venues
Short promos for the audio trips, made with the museums and venues: their photos and assets, in the Audiotrip style. Both sides used them to promote each trip across online media, free ones and paid. I built them in After Effects around one motif: the story opens, then pulls back to a phone, a 3D-like map of points beside it, a route drawing them into a journey. Old museum photos came alive with parallax; a storyteller voiceover, usually a hired actor, carried it over a music bed.
Four fronts, one desk
None of it happened in order. In any given stretch the product needed launching, a venue needed winning, an investor or accelerator wanted a deck, and a Kickstarter needed building. Four different jobs, four different audiences, every one needing design, all of it landing on one desk: mine.
Get the app out
Concept to launch for the location-based app, then kept moving as the startup worked out what it was.
Win the venues
Museums, the Warsaw ZOO, municipalities, each with its own signage, print and on-site promos to win it over.
Get in the room
Applications and pitch decks for three European accelerators, plus the templates that put us in front of investors.
Build the Kickstarter
The full campaign for "The Ultimate Guide to Europe" — curated city guides with storytellers, designed end to end.
One pair of hands, a whole company's face — brand, the app, print, signage, decks, campaign and motion, all carried at once.
I joined just after an early MVP existed, grew the real identity from it, then built everything from there — for the product launch, venue partnerships, accelerator applications, and a Kickstarter campaign. The work ran from 2013 to 2018.
I covered that much ground — screen, print, signage, motion — on dedication and a startup's lightweight, fast way of working, not a heavy process. One light, welcoming style kept the sprawl coherent, so every new surface already knew what it should look like.
A complete brand, built by one person
Poland's most-awarded startup of 2014.
Main prize at Startup Sauna, Finland.
A place in three European accelerators.